Free local image optimization for WordPress

WordPress Image Optimizer for WebP & AVIF

Convert JPG and PNG images to WebP and AVIF directly on your WordPress server. No API key, external image CDN, subscription, or paid feature tier. Original files stay unchanged.

Free with no paid feature tiers No API key or external image CDN Original JPG and PNG stay unchanged
VeloIMG control layer 0.9.3
Originals unchanged
WebP separate queue
AVIF own results
Delivery strategy AVIF -> WebP -> original
WebP bulk generation and delivery
AVIF separate processing and statistics
0 changes to source JPG/PNG files

How it works

Convert WordPress images to WebP and AVIF without changing originals

VeloIMG performs local WordPress image conversion on your own hosting, stores WebP and AVIF derivatives separately, validates the result, and keeps the original JPG or PNG as the final fallback.

01

JPG / PNG

Source images remain untouched.

02

WebP

Generated separately with progress, pause, and statistics.

03

AVIF

Created as a separate process and not mixed with WebP.

04

Frontend

PHP Safe or Apache/LiteSpeed delivers the suitable format.

Features

WordPress image optimization features

Optimize existing WordPress images locally without sending files to a third-party optimization platform. Generate modern formats in bulk, verify results, and enable frontend delivery when the site is ready.

Bulk image optimization

Convert the whole WordPress Media Library, selected uploads folders, or selected folders inside the active theme in bulk.

WebP and AVIF conversion

Each format has its own section, progress, statistics, and reasons for skipped files.

Pause and resume bulk conversion

Large media libraries can be processed in iterations without losing completed progress.

Frontend image delivery diagnostics

Check one site URL and see what a real visitor receives.

Safe conversion rules

The plugin does not save a derivative when the result is larger than the original or when transparency could be lost.

Media Library and file control

Folder statistics, file lists, archive export, and safe removal of generated derivatives.

Frontend delivery

WebP and AVIF delivery for WordPress

Compatible mode

PHP Safe

Adds picture/source markup in WordPress. It works on most hosting environments, but some themes may need CSS adjustments for picture.

<picture>
  <source srcset="image.jpg.avif" type="image/avif">
  <source srcset="image.jpg.webp" type="image/webp">
  <img src="image.jpg" alt="">
</picture>
HTML stays unchanged

Apache / LiteSpeed

Uses rules in uploads/.htaccess and serves AVIF/WebP through browser Accept headers when the server supports it.

Browser request Accept header Apache/LiteSpeed AVIF / WebP / Original
  • Does not add picture/source to the page HTML.
  • Works when the server allows rules in uploads/.htaccess.
  • The plugin manages only its own marker block and does not rewrite other rules.

Interface

Manage WordPress WebP and AVIF optimization from one interface

See real bulk WebP and AVIF conversion, Media Library statistics, frontend delivery diagnostics, and clear reasons for files that are skipped or not saved.

Delivery strategy

Dashboard

Check server readiness, choose the delivery mode, and define frontend format priority.

  • WebP and AVIF status
  • Frontend delivery mode
  • Format priority

Server checklist

WordPress image optimizer requirements

  • WordPress 6.9 or newer
  • PHP 7.4 or newer
  • Imagick or GD with WebP support
  • Imagick or GD with AVIF support for AVIF generation
  • Writable uploads directory
  • WP-Cron or server cron for reliable background processing

Questions

WordPress image optimization FAQ

Is VeloIMG a free WordPress image optimizer?

Yes. All current VeloIMG features are available free, with no account, subscription, API key, or paid feature tier.

Does VeloIMG need an API key, image CDN, or cloud optimization service?

No. WebP and AVIF generation runs locally on your WordPress hosting through Imagick or GD, and frontend delivery does not require an external image CDN or third-party optimization platform.

Can VeloIMG convert existing WordPress Media Library images to WebP and AVIF?

Yes. Bulk generation can process the full Media Library, selected uploads folders, and selected active-theme folders. WebP and AVIF are handled as separate generation flows.

Does VeloIMG change original JPG and PNG images?

No. Source JPG and PNG files stay in place. The plugin creates WebP and AVIF derivatives in separate storage inside uploads and keeps the original image as a fallback.

Why can some WebP or AVIF files be skipped?

The plugin intentionally does not save a result when the derivative is larger than the original, the source cannot be read, the generated file is invalid, or AVIF conversion would lose PNG transparency.

Can bulk WebP or AVIF conversion be paused and continued later?

Yes. Bulk processing can be stopped and continued without re-processing files that were already completed unless the generated files are deleted or regenerated.

How does VeloIMG serve WebP and AVIF images in WordPress?

PHP Safe adds picture/source markup so the browser can choose a supported format. Apache/LiteSpeed keeps HTML unchanged and serves generated files through server rules according to the browser Accept header and the selected fallback strategy.

What should I do after changing the image delivery mode?

Clear the page cache and use the built-in frontend URL check to verify WebP and AVIF coverage, derivative availability, and fallback behavior for visitors.

Release

Download the free VeloIMG WordPress image optimizer

VeloIMG 0.9.3 is available free in the official WordPress plugin directory. Install it from WordPress.org or search for VeloIMG under Plugins -> Add New in WordPress.

Current version: 0.9.3 Open WordPress.org listing

Contact

Contact and feedback

For questions and feedback, use the form, email, or Telegram. If you describe a technical issue, include only details you are comfortable sharing.

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Changelog

Version history

0.9.3

Localization compliance hotfix

  • Fixed source-language localization so English and untranslated locales no longer show Russian fallback labels.
  • Corrected JavaScript translation helper names so internal UI keys are not extracted as WordPress.org source strings.
  • Corrected the folder-history "Show more" source string and AVIF stale-run localization mapping.
  • Rebuilt the bundled Russian translation after the source-language cleanup.
  • Aligned translation loading with WordPress just-in-time language packs so official WordPress.org language packs take priority over the bundled fallback.
  • Removed obsolete translation-build and no-op admin leftovers from the release package.
  • No WebP/AVIF generation, delivery, queue, or statistics behavior was changed in this hotfix.
0.9.2

Bulk generation reliability and statistics

  • Improved reliability of WebP and AVIF bulk generation for large uploads libraries.
  • Preserved stopped-folder status across folder and full-library runs for both WebP and AVIF.
  • Fixed AVIF all-media folder statistics so active monthly folders show current processed counts.
  • Improved Start, Stop, Continue, transition recovery, and stale-request protection for AVIF bulk runs.
  • Improved uploads-folder and all-media statistics based on physical generated derivatives.
  • Improved exact uploads file identity handling, including case-sensitive paths.
  • Improved cleanup of VeloIMG runtime data and run-manifest data on uninstall.
  • Updated WordPress compatibility and release metadata.
  • Documented the bundled Russian translation (ru_RU).
0.9.1

Test generation UX update

  • Fixed AVIF test generation so the button becomes available after selecting a file.
  • Unified detailed WebP and AVIF test results with file status, size, savings, and reason details.
  • Added and corrected Russian translations for test generation messages.
0.9.0

First public release

  • Separate WebP and AVIF sections.
  • AVIF/WebP/original delivery strategies.
  • PHP Safe and Apache/LiteSpeed modes.
  • Server, frontend, and derivative-file diagnostics.
  • Folder statistics, archive export, and safe derivative removal.